High net worth clients look for a certain set of skills when selecting a financial consultant.
Morgan Stanley financial advisor, Donald Chomas, says that it is more effective to show a potential client that you have the qualities they desire in a consultant rather than try to give them a sales pitch on why they should hire you. As with any business, there are many different levels of clients based on the amount of money that they have available to invest. Obviously, clients with more money are worth more to a firm such as Morgan Stanley; therefore, it is vital for advisors to know what attracts these high net worth investors.
(Chomas discusses what high net worth clients are looking for)
Chomas' top two items that a high net worth client focuses on (retirement planning and education funding) are also shown by Forbes to be the most important, accounting for more than 50% of the responses in a survey given to high net worth individuals. The shift in concern towards these two financial areas is a result of the economic hardships of recent years. People have a growing worry about funding their retirement with the talk of Social Security not being able to support the increasing number of retirees. Adults view their children as one of the most significant pieces of their lives, and it is not surprising that one of their biggest interests financially is how to give their kids the best education possible.
High net worth investors are not the only individuals who can benefit from a financial advisor's services. Many middle class people hire consultants as well, and the importance of an advisor when it comes to investing is becoming common knowledge. Even non-investing college students such as Stephen Banasiak, interviewed in the audio clip below, have a sense of what financial professionals have to offer.
The expansion of online brokerages in recent years should not deter people from hiring a financial advisor.
The growth in online brokerages such as E*Trade, Scottrade, and Fidelity have given investors access to up to the minute stock quotes and almost any financial statistic that is available to financial consultants. The one major difference between an online brokerage and a normal brokerage firm is that online clients do not get the advice and personal attention to their portfolios that the other clients do. When it comes time to decide which security to invest in, online clients are on their own, but a client that meets regularly with a financial advisor has the capability to consult with a professional before making a potentially large decision, depending on the amount of money being invested. The financial advising industry has adapted as the technology in the world has advanced. Prior to the internet, financial information was not as easily accessible and financial advisors acted more in a way of sharing information with clients. Since most financial data needed to make an investment decision is available online, the financial industry has adjusted to interpret and analyze this information for clients instead of simply supplying them with the statistics. This professional analysis is why it is the intelligent choice for investors to employ a financial advisor rather than an online brokerage.
A good financial advisor avoids ethical dilemmas by making his clients his top priority.
One of the biggest ethical issues that financial consultants and firms face is deciding whether to charge their clients based on fees or commission. A client that pays a fee-based charge for professional services pays his advisor a percentage of the total assets being managed. This means that the only way a financial professional could raise his income is by increasing the follow of his clients portfolios. On the other hand, a commission-based payment plan gives the financial advisor a lot more control over how much money his clients will pay him thus creating ethical problems. When clients pay commission, they pay a set amount for each transaction or trade that their financial advisor makes. This means that, regardless of whether or not the investments are making money, the financial consultant will be paid the same amount. The ethical issue that arises from this is that an advisor could intentionally make more trades than necessary in order to make more money for himself via commissions.
Chomas uses fee-based payments with his clients, but addressed the commission-based approach by saying that the key to an ethical financial advisor is his morals and how he treats everyone around him and not simply his clients.
(Chomas discusses the ethical issues of the financial industry)
Hiring a financial advisor is a smart move for any investor, but finding the best one for your needs is essential.
Financial consultants can greatly affect the lives of their clients; therefore, it is important to choose carefully when it comes time to hire one. A good advisor can help clients to save enough to retire years earlier than they could have without professional guidance. Finding someone that you can trust with your life savings and investments is definitely not an easy task, but many large financial firms have made the process much easier on their clients. Firms do background checks and interviews with all potential new employees; therefore, investors should feel a sense of security that their advisor is trusted to represent a prestigious financial firm. Large firms are presented with thousands of applicants each year and select only the best to be hired. Investors need to feel comfortable discussing financial options with their advisor and large financial firms provide a great environment for this.
Second man on the street interview:
Second man on the street interview:



